The Growing Demand for Bachelor’s Degree in Psychology Jobs
As industries evolve, employers increasingly seek professionals who understand human behavior, communication and motivation, making bachelor’s degree in psychology jobs more relevant than ever. Roles in behavioral health, criminal justice, marketing and social services continue to grow, offering psychology graduates diverse opportunities with real impact. Whether you’re just starting or looking to shift your career path, a psychology degree gives you the adaptable skills employers need today and tomorrow.
Regardless of the path you choose, a psychology degree builds in-demand, transferable job skills in a wide range of industries. Below are eight rewarding, high-demand jobs you can pursue with your undergraduate psychology degree, and which types of people they’re best suited for.
Top Bachelor’s Degree in Psychology Jobs by Career Path
1. Caseworker
Caseworkers are empathetic problem-solvers coordinating services in health care, social work and nonprofit organizations. They support people facing challenges like homelessness, mental health conditions or substance use by connecting them with resources and services. If you have a bachelor’s degree in psychology, this job will benefit from your interpersonal skills to support people facing housing, addiction and mental health challenges.
- Best for: Caring critical thinkers who want to enter the mental health field directly before or without earning a graduate degree.
- Jobs: 365,404 per year (Lightcast, 2025)*
2. Behavioral Health or Psychiatric Technician
This is one of the best bachelor’s degree in psychology jobs if you’re looking for entry-level work in hospitals, clinics, or residential facilities. While you won’t provide therapy, you’ll help monitor patient progress and support treatment plans.
- Best for: Directly entering the mental health field before or without completing a graduate degree.
- Jobs: 125,053 per year (Lightcast, 2025)
3. Human Resources (HR) Specialist
If you’re a strong communicator, problem solver and team player, this career lets you apply psychology principles to hiring, training, conflict resolution and employee engagement. Psychology majors are uniquely qualified to work in HR because they understand behavior, motivation and conflict resolution. With a bachelor’s degree in psychology, this job will prepare you to help companies hire, support and retain top talent.
- Best for: People who enjoy working with others, facilitating communication and supporting organizational success
- Jobs: 957,139 per year (Lightcast, 2025)
4. Market Research Analyst
This is one of the most in-demand bachelor’s degree in psychology jobs for students who love data and business. You’ll analyze consumer behavior to help businesses make smarter marketing and product decisions.
- Best for: Analytical thinkers who enjoy statistics, behavior patterns and consumer trends.
- Jobs: 868,994 per year (Lightcast, 2025)
5. Academic Advisor or Career Coach
If you’re passionate about guiding people through life transitions or helping them discover their strengths, this career allows you to make a real impact in education or workforce development. Many academic advisors and career coaches find their jobs very rewarding as they guide students or job-seekers through life-empowering decisions. Psychology majors thrive in these roles because they understand motivation, goal setting and the decision-making process. Bachelor’s degree in psychology graduates find that this job allows them to turn their passion for human behavior into a meaningful career.
- Best for: Supportive, goal-oriented individuals who enjoy communicating, mentoring and empowering others.
- Jobs: 365,313 per year (Lightcast, 2025)
6. Probation or Parole Officer
This role is ideal if you’re motivated by social justice, structure and accountability, and want to support rehabilitation efforts while protecting public safety. Probation and parole officers help individuals reintegrate into society after incarceration by monitoring progress, offering support and coordinating services. This role draws heavily on psychology principles, especially in understanding behavior, motivation and risk assessment.
- Best for: Those who want to help individuals reintegrate into society and are interested in the criminal justice system.
- Jobs: 88,030 per year (Lightcast, 2025)
A growing number of bachelor’s degree in psychology jobs now intersect with digital media. Social media managers apply behavioral insight to build online communities, shape brand voice, and grow engagement. If you’re interested in psychology, branding, and digital communication, this role lets you apply your knowledge to build engagement, promote content, and grow online communities. Understanding audience behavior is key in digital marketing. Psychology graduates bring unique insight into engagement strategies, content design, and community building. Tip: Combine your degree with a few digital marketing courses or certifications for a competitive edge.
- Best for: Creative, tech-savvy individuals who understand audience behavior and trends.
- Jobs: 374,785 per year (Lightcast, 2025)
8. Victim Advocate or Crisis Intervention Specialist
A career as a victim advocate or related protective service worker is ideal for those drawn to advocacy, trauma-informed care and community outreach. If you have a bachelor’s degree in psychology, this job allows you to provide emotional support and connect victims with legal, medical and counseling services. These roles often exist within law enforcement, nonprofits, or social service agencies.
- Best for: Compassionate listeners who want to support people in crisis and ensure their voices are heard.
- Jobs: 86,284 per year (Lightcast, 2025)
Bachelor’s Degree in Psychology Jobs Offer Versatility and Long-Term Value
Bachelor’s degree in psychology jobs span across industries, giving you the freedom to pursue a career that fits your interests, whether that’s working directly with people, analyzing data or supporting organizations behind the scenes. From health care and human services to business and communications, the skills you gain in a psychology program, like critical thinking, empathy, and problem-solving, translate into real-world impact and long-term career growth. As the job market continues to value emotional intelligence and behavioral insight, psychology graduates are well-positioned to thrive in various fulfilling roles.
Explore Bachelor’s Degree in Psychology Jobs with UMass Lowell
There are many bachelor’s degree in psychology jobs that are rewarding, impactful and in high demand. Whether you want to dive into mental health, explore business or support your community, you’ll graduate with the flexibility, insight and confidence to thrive. UMass Lowell offers a fully accredited, 100% online Bachelor’s in Psychology. With flexible scheduling, expert faculty and one of the most affordable tuition rates in the nation, UMass Lowell’s top-ranked online programs give you the support and tools to find the psychology career path that’s right for you.
Learn more and apply today: UMass Lowell Online Psychology Degree
*Lightcast (2025), Occupation Overview in the United States.